Real Time Email Marketing and Multiple Email Campaign Management Tool

Why MooSend?

Moosend, a simple, yet powerful email marketing platform based in the cloud, is our go-to recommendation for the budget-conscious. Without sacrificing much in the way of advanced features and marketing automations, MooSend, one of the best multiple email campaign management tools combines great value with solid ease-of-use and support. Great for managing multiple email campaigns, mailing lists, newsletters, and more.

Easy to Use Features

Intuitive design makes it easy to navigate and create campaigns with very little learning curve

Done-For-You “Recipes”

Their fully-customizable Recipe lists are extremely effective marketing automation templates

Superior Analytics

Professional-quality tracking and analytics will show what potential customers are doing AFTER they open your email.

Advertiser Disclosure

A solution suitable for freelancers and businesses of any size, MooSend includes lots of beautiful email templates, automation tools, analytics in real-time, and an email editor with drag-and-drop functionality. Users have the option to pay by the number of contacts on their list, or for infrequent senders, they offer an option to pay as low as $0.002 per email. With a generous free plan (free up to 1000 subscribers), MooSend offers the most bang-for-your-buck out of any solution we recommend.


  • 9.1/10 Overall rating
  • 96% Positive reviews
  • 92% Recommend to a Friend
Value for the Money 4.8
Features 4.2
Ease of use 4.6
Cutomer support 4.5
51% Complete
4% Complete
1% Complete
1% Complete
Michael V

Reviewed 2017-06-06
Review Source: Software Advice

  • Industry: Marketing
  • Company size: 1-10
Best solution for email marketing: easy, cheap and effective

I use Moosend for my start-up and for the need of our (small business) clients. The free plan is just perfect for my case. Kudos for their blogs. I understand the pattern: offer something of value as a hook for clients, but Moosend is trully offering most useful knowledge and experience. I urge all to at least subscribe to that. I always recomend Moosend to my contacts and clients.

Used daily for 1-2 years

Email Marketing + Marketing Automation + Campaign Management

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Plans and Pricing

MooSend offers 3 plans:
Pay-As-You-Go $.003 / Email
For Infrequent Senders
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Up to 1000 Contacts
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Monthly $30
Up to 5000 Contacts
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Very Powerful Automation:

Drag ad Drop “Recipes” put best pratice email automations at your fingertips instantly

In-Depth Reporting:

Real-time reports and advanced campaign performance reports allow you to monitor and report your email campaigns easily.

Very Good Email Deliverability

With 92% of emails reaching inboxes in our testing, MooSend was above most competitors in this aspect.

Full-Featured Free Plan

All the bells and whistles are included if you have under 1000 contacts. Pricing is competitive for larger lists

Landing Page + Email Editor

Very inuitive editors make it easy to visually create emails and the pages they point towards.

Top-Notch Support

You can reach their customer support team by phone or email, or browse an extensive knowledge base


No Built-in CRM

You will need to connect a third-party CRM into the platform to update customer profiles based on usage

Email Test Feature Lacking Features.

MooSend does not allow you to see what your email will look like on multiple devices before sending.

Rating details

Ease of Use

One of our favorite tools we've tested in this regard. Intuitive workflow for setting up campaigns with templates for just about anything, including automations. Marketers at the beginner and intermidiate level will be able to set up emails in minutes

Newsletter Creation

The very-usable drag and drop editor is great for the visual creators. An auto-save function allows you to go back and quickly restore earlier versions of the email. The more tech-savvy will enjoy the ability to add custom HTML if you desire.


There is a decent amount of flexibility in the personalization of emails as you explore the tagging feature and the If/Then logic (known as conditional /control steps in this platform)

Email types

Classic Campaigns, A/B Split Test Campaign, Transactional autoresponders, RSS Campaigns, Repeatable HTML Campaigns. No SMS natively available

Choice and Flexibility of Template Designs

Currently, 43 email templates are available within the editor. Although less than other tools, they seem to have many of the bases covers. The designs are modern and sleek.

Email Automation

Just slightly less robust than pro tools like GetResponse and ActiveCampaign, MooSend's automations are top notch, and easier to use than it's competitors. They offer automation templates called "Recipes" for conditions such as cart abandonment and email onboarding that allow you to use best practice automations out of the box. Allows for event tracking from within your website to trigger automations as well.

List Management

Choose from 17 different segmentation factors, including custom fields that you can create using any data imaginable that you collect on your own about your users.

Registration Forms/ Opt-in & Opt-out- Process

Customized forms are able to be embedded into your website that automatically add to your list. Choose between single and double opt-in processes and customize the confirmation, welcome email and unsubscribing process


Deliverability was higher than most tools that we tested, at 89% delivered to primary inboxes. Performed well with the major providers: Gmail, Yahoo, Outlook and AOL.

Reports and Analysis

Moosend does the basics of reporting well, with a few features that we really like. Track basic stats like opens, unsubscribes, and clicks as well as location tracking, click mapping, and email client/mobile device tracking.


Not exactly the best multinational tool, the only language supported is english

Further Features
Spam- and Design-Testing

Moosend offers a free content analyzer so you can test how your newsletter content will fare against spam filters. Absent in many tools, Moosend also allows you to preview what your emails will look like on mobile devices and desktops.

Bounce Management

After 4 soft bounces, Moosend will consider the delivery a hard bounce and automatically remove the email from your list


Not Available

Storage available for data and images

Moosend does not allow you to storage images for later use, though you can create templates to reuse images.

Pro Features

DKIM, SPF, AND TLS authentication are available

Own Domain

You can use your own tracking domain to improve your newsletter’s company branding.

Different levels of account access

While they don't allow multiple users within your agency to have different sub-accounts, multiple people can log into the same account. They do offer the ability to add clients as a sub-account, with various levels of access for them.


A moderate number of native integrations (17) but includes Zapier and API access, so you'll be able to connect just about anything

Landing Page Editor

Available on any paid plan.


Very fast and responsive support, including a thorough knowledge base, live chat and phone support available 6am-3pm GMT, as well as a dedicated account manager for ever account

Overall rating

As far as beginner and intermediate marketers are concerned, this is a great option, especially when you can start building your list for free under 1000 subscribers. This free plan includes almost all the features they offer (i.e. a landing page builder), and no Moosend branding! Other than the absence of a landing page editor, this tool has just about everything you'll need.


MooSend has over 40 modern, responsive templates to select at a baseline design for your emails . Free newsletter templates are mobile ready and tested in all major clients. Using one of the pre-designed templates in the template library will give you an edge on creating the perfect email for your campaign and help reduce the amount of time you spend creating emails.

They also provide pre-made ‘recipes’ for you to use for marketing automation sequences. With solid options for both design and sequence implementation templates, you’ll rarely have to start from scratch…

Campaign Editor

With the campaign editor, you can easily create beautifully structured newsletters for your email recipients. MooSend, a powerful email marketing software makes this very easy due to its easy drag and drop editing system. The system is very user-friendly.

The drag and drop editor is aimed at both experienced and inexperienced users of MooSend. This system is what is referred to as WYSIWYG (What You See Is What You Get), and is an effective visual system for creating emails.

Customer support

MooSend caters to beginner and intermediate marketers by providing quality and timely customer support that we have found to be very helpful. With options to speak with someone directly over the phone, extremely fast live-chat consultants, and a generous library of webinars and tutorials, MooSend treats its new customers well. They even offer a dedicated customer account manager and a deliverabilty specialist for every new account.

24/7 Help & Support

Moosend offers lphone support out of the USA, UK, and Greece

Live Online Chat

Moosend offers live chat capabilities on all free and paid accounts. Response times are less than 1 minute.


Complete a form on the website and attach any relevant documents or screen shots.

Video Tutorials

In-depth learning resources and how-to guides. for the visual learners


An extensive list of frequently asked questions provide answers to the most common issues

Community Forum

Find inspiration and guidance from helpful peers who are also using the ActiveCampaign platform


Become a more knowledgable email marketer with content to help users get more out of the tools offered.

Videos and tutorials

Marketing Automations with Workflow
Editor and Website
Create Newsletters Faster Than Ever
Drag and Drop Editor

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