With a goal of having its users send fewer emails on the road to improving their results, ActiveCampaign is a powerhouse in the Email Automation industry. They are likely the most powerful tool with regards to features and integration for the value.
Great for marketing managers who want to combine many different marketing functions within one platform
Choose from a huge library of ready-made strategies from market awareness to creating customer advocates
GetResponse’s specialiaty is maintaining a streamlined process for capturing and converting leads into a sale
GetResponse, the all in one email marketing tool aims to be the easiest newsletter service in the market, with enough features to cater to professional marketers. One of the market leaders, they handle over 1 billion subscribers globally. With regards to features, GetResponse fills more of an all-in-one solution than many other Email Service Providers. Absent in many of it’s competitors, but available at an affordable price point are A/B Testing to custom landing pages, spam + design testing for emails, and the ability to leverage videos within email marketing.
Review Source: Software Advice
I use GetResponse for my business site. It's been a great experience so far and I'll continue using it for marketing.I've been a customer of GetResponse for the last 3 years and I'll continue to be for the foreseeable future for the following reasons: - Great price - GetResponse is a powerful marketing tool with a suite of features that makes it competitive with more expensive solutions out there - Autoresponders - this is a must-have marketing tool these days. GetResponse's highly-rated autoresponder features were one reason I switched over from another similarly priced tool. - Easy-to-use designers - This was also one of the features that made me switch over to GetResponse. I simply love the drag-and-drop designing interfaces for forms, emails and landing pages! They make my website look professional. -Used daily for 4-5 years
Email Marketing + Marketing Automation + CRM/Sales Automation
Segment your list automatically with more tools than most platforms.
Rare in an email marketing software. Includes A/B testing to convert more of your clicks into a sale.
Included with all packages is the ability to check if your email will be likely to find its way to spam folders...and what to do about it
A few other tools we’ve tested have better deliverability scores. About 80% of emails reached the inbox, with the rest in spam or undelivered.
Unlike some of it’s competitors, GetResponse only offers a 30-day trial, and no free plan for low subscriber numbers.
While there are a ton of them, some of their email templates could use an upgrade
With more than five hundred HTML newsletter templates for a large number of industries, each template is totally customizable to align with your own brand. Modern designs, graphics, and fonts make it simple to quickly create beautiful email newsletters using the drag and drop editor.
Beyond just email templates, GetResponse also offers mobile-friendly HTML templates the back-end of your funnel. Create landing & sales pages, squeeze pages, video landing pages, and promo offers.
GetResponse has enough advanced features to satisfy most marketing managers, but everything is designed in a way that makes it easy to understand. Every feature has a detailed instructions on where to begin and outlines your next step. Buttons and guidelines every step of the way guide you towards industry best-practices. Tutorials and support are always available 24/7 if anything is unclear.
GetResponse provides quality support, although you will have to pay extra for premium support. GetResponse offers excellent help articles, webinars, video guides, community feedback and email support for B2C email marketing campaign. Their support team will answer messages in real-time to answer questions or talk about the platform. With purchase of the Max package, you can receive 1-on-1 training.
Includes help center, webinars, live chat, training, articles and videos,, and email support
Ask your question and a real person answers 24/7. Just insert your name and email to get started
Email support is available in 7 different languages
In-depth learning resources and how-to guides for the visual learners. Available for most topics
An extensive list of frequently asked questions provide answers to the most common issues
Find inspiration and guidance from helpful peers who are also using the GetResponse platform
Become a more knowledgable email marketer with content to help users get more out of the tools offered.
GetResponse is our top pick for E-commerce companies with a focus on conversion of inbound leads. Many tools are available within GetResponse that will often make it unnecessary to leave the platform to address other marketing needs. For example, the landing page editor really differentiates GetResponse from other tools in the market, with more customization features than many stand-alone landing page editors. Also, many other tools cannot match it’s automation capabilities, as triggers and conditions extend to sales or even geotargeting in a surprisingly user-friendly way. At higher levels of investment, GetResponse gives access to its built-in webinar features, so if you have webinars within your sales funnel, this is a seamless option for you that may result in significant cost savings.