GetResponse – Flexible Ecommerce Email and Newsletter Template Design


With a goal of having its users send fewer emails on the road to improving their results, ActiveCampaign is a powerhouse in the Email Automation industry. They are likely the most powerful tool with regards to features and integration for the value.

More than Just Email Marketing

Great for marketing managers who want to combine many different marketing functions within one platform

Proven Formulas

Choose from a huge library of ready-made strategies from market awareness to creating customer advocates

Built for Leads

GetResponse’s specialiaty is maintaining a streamlined process for capturing and converting leads into a sale

Advertiser Disclosure

GetResponse, the all in one email marketing tool aims to be the easiest newsletter service in the market, with enough features to cater to professional marketers. One of the market leaders, they handle over 1 billion subscribers globally. With regards to features, GetResponse fills more of an all-in-one solution than many other Email Service Providers. Absent in many of it’s competitors, but available at an affordable price point are A/B Testing to custom landing pages, spam + design testing for emails, and the ability to leverage videos within email marketing.


  • 9.3/10 Overall rating
  • 78% Positive reviews
  • 88% Would Recommend
Value for the Money 4.0
Features 4.1
Ease of use 4.0
Cutomer support 4.5
83% Complete
39% Complete
19% Complete
9% Complete
Lou Wee Tang

Reviewed 2017-06-06
Review Source: Software Advice

  • Industry: Publishing
  • Company size: 1-10
Affordable Premium Solution for E-mail Marketing and Autoresponders

I use GetResponse for my business site. It's been a great experience so far and I'll continue using it for marketing.I've been a customer of GetResponse for the last 3 years and I'll continue to be for the foreseeable future for the following reasons: - Great price - GetResponse is a powerful marketing tool with a suite of features that makes it competitive with more expensive solutions out there - Autoresponders - this is a must-have marketing tool these days. GetResponse's highly-rated autoresponder features were one reason I switched over from another similarly priced tool. - Easy-to-use designers - This was also one of the features that made me switch over to GetResponse. I simply love the drag-and-drop designing interfaces for forms, emails and landing pages! They make my website look professional. -

Used daily for 4-5 years

Email Marketing + Marketing Automation + CRM/Sales Automation

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Plans and Pricing

Pricing Based on Number of Contacts
30-day free trial
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Powerful List Automation

Segment your list automatically with more tools than most platforms.

Landing Page Editor

Rare in an email marketing software. Includes A/B testing to convert more of your clicks into a sale.

Spam and Design Testing

Included with all packages is the ability to check if your email will be likely to find its way to spam folders...and what to do about it

Impressive Workflow Builder Great visual way to set up automations, tagging, follow up sequences, lead scoring, and updating data
E-Commerce Speciality Track vistors to your shopping cart and adjust your workflows based on sales. Plenty of integrations into Shopify, Magneto, and others
Lead Capture The platform is built for inbound leads: collecting, nurturing, and coverting them, you wont need too many other tools.



A few other tools we’ve tested have better deliverability scores. About 80% of emails reached the inbox, with the rest in spam or undelivered.

No Free Plan

Unlike some of it’s competitors, GetResponse only offers a 30-day trial, and no free plan for low subscriber numbers.

Templates a Bit Dated

While there are a ton of them, some of their email templates could use an upgrade

No Phone Support Although their live-chat and email support is quite timely, they currently don’t have an option to talk to someone on the phone.

Rating details

Ease of Use

It is generally simple to navigate using the symbol-based upper menu, with many significant functions sitting under the 'Email marketing' menu option. Widgets can be added or expelled from the dashboard, giving you full control to deal with your dashboard views. One little thing they could improve is to make it somewhat simpler to navigate out of the email editor.

Newsletter Creation

The drag and drop editor is easy to use, taking into account a broad scope of email types. The editorial manager is maybe more adaptable than most other tools – however, the scope of alternatives for editing may need a practice. Extra points for including undo/redo buttons and a correction history. Our principle issue is the absence of a central style editorial manager. It would be convenient to set text fonts and colours for the whole newsletter.


You can customise subject lines and email content using contact field information (and indicate fallbacks if this information doesn't exist for a specific contact), yet it requires a small bit of If/Then/Else logic coding.

Email types

Classic newsletters, autoresponders, RSS to newsletter, simple A/B testing, additionally surveys. A decent range.

Choice and Flexibility of Template Designs

A portion of the designs could do with an update, yet there is a great deal of choice, and every one of them is responsive. It's easy to utilize and alter the formats. However, we couldn't locate a simple method to add columns to templates.

Email Automation

With GetResponse's incredible and adaptable workflow editor, you can assemble some intricate and complex automated sequences. Besides having the capacity to send a series of emails dependent on indicated conditions and triggers, there are additional rules to move subscribers from one list to the next. Automation for lead scoring abandoned cart campaigns, and web tracking are likewise available.

List Management

GetResponse's list management’s abilities are heavenly. You can utilise custom filters to save sections of contacts with comparable qualities (for example in view of contact field information, email engagements, or lead scores). Through automations, you can include tags and even automate list management rules. There's also a segment committed to list cleanliness, enabling you to make rules for erasing and blacklisting contacts.

Registration Forms/ Opt-in & Opt-out- Process

Genuinely simple to use, with numerous templates available, and the capacity to make your own. There are a few kinds of integration available as well: you can embed on your site or host the form on GetResponse. However, choices to alter thank you pages and the backend (for example which records to add subscribers to) are somewhat covered up.


GetResponse's deliverability leaves room for improvement. In our last tests over 15% of their emails were hailed as spam. They had genuine challenges to make it into Outlook and Hotmail emails. On the off-chance that you are searching for a reliable tool and a superior performer, ActiveCampaign would be a better decision.

Reports and Analysis

Intensive reports, with geo-tracking available and desktop vs mobile. You can likewise see which customers were used, as well as when individuals clicked and opened emails in a graph view. You can get every detail of the openers and clickers, just as Google Analytics integration, and conversion/e-commerce tracking. There's even a choice to analyse the performance of various campaigns; be that as it may, there is no heatmap available.


Available in up to 25 dialects/languages.

Further Features
Spam- and Design-Testing

Inbox testing is available on the site, enabling you to see the plan in a wide range of browsers and gadgets. You can likewise see the email's SpamScore, which is a rating from 0-5 of how likely your email will be perceived as spam.

Bounce Management

They are situated inside their 'list hygiene' segment. Hard bounces are expelled promptly from your lists, while soft bounces are removed after four unsuccessful attempts.


Both blacklist and suppression records are available. Manual import are also available, yet no export options available.

Storage available for data and images1 Gygabyte

Aside from having the capacity to include your documents, you additionally have more than 1,000 stock photographs available for use.

Pro Features

SPF and DKIM are upheld. They are whitelisted by major customers (AOL, Yahoo, Outlook and so forth.)

Own Domain

This is only available on the enterprise plan. You can allocate your domains/subdomains to landing page URLs.

Different levels of account access

The 'Pro' plan permits up to 3 users, while the 'Max' plan permits up to 5. Over this, you can purchase multi-client additional items for $20 every month, including another five clients. There are no particular access levels; however, you can define access areas for every user.


Many are available, including all the vast tools from online business, CRM, social and CMS (Shopify, Magento, Salesforce, Facebook, WordPress and so on).

Landing Page Editor

This is a great quality of GetResponse, as they have a straightforward editorial manager that enables you to make landing pages for occasions enrollment, online courses, downloads, thank you pages and so on. There are more than 110 formats, and A/B testing and responsive designs are likewise available. The Email plan accompanies one landing page; unlimited landing pages are available from the PRO plan or more.


Through email and live chat, support was speedy, friendly and helpful. The learning base is intensive and simple to explore.

Overall rating

GetResponse is a powerful, ground-breaking, flexible and easy to use newsletter service. It's likewise an excellent option for the measure of features available. However, deliverability could be better.


With more than five hundred HTML newsletter templates for a large number of industries, each template is totally customizable to align with your own brand. Modern designs, graphics, and fonts make it simple to quickly create beautiful email newsletters using the drag and drop editor.

Beyond just email templates, GetResponse also offers mobile-friendly HTML templates the back-end of your funnel. Create landing & sales pages, squeeze pages, video landing pages, and promo offers.

Ease of Use

GetResponse has enough advanced features to satisfy most marketing managers, but everything is designed in a way that makes it easy to understand. Every feature has a detailed instructions on where to begin and outlines your next step. Buttons and guidelines every step of the way guide you towards industry best-practices. Tutorials and support are always available 24/7 if anything is unclear.

Customer support

GetResponse provides quality support, although you will have to pay extra for premium support. GetResponse offers excellent help articles, webinars, video guides, community feedback and email support for B2C email marketing campaign. Their support team will answer messages in real-time to answer questions or talk about the platform. With purchase of the Max package, you can receive 1-on-1 training.

24/7 Help & Support

Includes help center, webinars, live chat, training, articles and videos,, and email support

Live Online Chat

Ask your question and a real person answers 24/7. Just insert your name and email to get started


Email support is available in 7 different languages

Video Tutorials

In-depth learning resources and how-to guides for the visual learners. Available for most topics


An extensive list of frequently asked questions provide answers to the most common issues

Community Forum

Find inspiration and guidance from helpful peers who are also using the GetResponse platform


Become a more knowledgable email marketer with content to help users get more out of the tools offered.

Videos and tutorials

Grow Your List in 90 Days
Getting Started with GetResponse
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