With a goal of having its users send fewer emails on the road to improving their results, ActiveCampaign is a powerhouse in the Email Automation industry. They are likely the most powerful tool with regards to features and integration for the value
Great for marketing managers who need plenty of integrations, automations, and list management, at an affordable price point
A built-in CRM, text & website messaging and much more to centralize your marketing efforts
The best-performing tool in our independent deliverability tests, keep your messages out of the spam folder.
With a goal of having its users send fewer emails on the road to improving their results, ActiveCampaign is the powerhouse in the Email Automation industry. They are likely the most powerful tool with regards to features and integration for the value. On top of that, quick, friendly customer support give them the ability to respond to users of a variety of skill levels.
Review Source: Software Advice
ActiveCampaign is one of the best kept secrets in the marketing world. The automation builder is both easy-to-use AND powerful. You can trigger actions and segment by almost any criteria you can imagine. In a lot of ways, the automation builder rivals theUsed daily for 1-2 years
Email Marketing + Marketing Automation + CRM/Sales Automation
One of the best platforms out there for marketing automation. Combines ease-of-use with advanced features
Dive deep into customer behavior with click-maps, geotracking, page visits, and purchase flow
With 94% of emails reaching inboxes in our testing, ActiveCampaign outscored all competitors in this aspect.
If you bring your business to ActiveCampaign, they offer a free service to migrate all of your automations and campaigns.
Centralize your marketing with SMS, personalized ‘Site Messages’ to website visitors, and even manage how Facebook ads are displayed.
Built-In CRM seamlessly integrates sales and email data. Lead Scoring, social data and other eatures allow sales teams to make quick decisions
There are simpler options out there if you only need a basic autoresponder or newsletter service.
Unlike some of its competitors, Active Campaign only offers a 14-day trial
You must use a third-party service to create the pages to which your emails direct your customers
Aligned with their positioning as a flexible solution, very few third-party services are directly tied into the service. Plenty of Integrations to choose from, though
ActiveCampaign has over 40 modern, responsive templates to select at a baseline design for your emails. Using one of the pre-designed templates in the template library will give you an edge on creating the perfect email for your campaign and help reduce the amount of time you spend creating emails.
They also provide pre-made ‘recipes’ for you to use for marketing automation sequences. With solid options for both design and sequence implementation templates, you’ll rarely have to start from scratch… Unless you want to do so.
ActiveCampaign utilizes a simple and intuitive navigation setup and, an interface that is a pleasure to use. Its drag-and-drop designer makes creating newsletters and overall campaigns surprisingly easy. Expert marketers will enjoy the flexible integrations while beginner and intermediate users will find the tools needed to master important skills as an email marketer.
ActiveCampaign, an email management software for business provides quality support that we consider to be some of the best in the industry: help articles, available 1-on-1 training (a scheduled thirty-minute call for marketing and strategy support or even an in-person option in Chicago), webinars, video guides, community, feedback, and live-chat support. Their support team will answer messages in real-time to answer questions or talk about the platform. With purchase of the Plus package, you can receive 1-on-1 training and phone support is available for the Enterprise package.
Includes help center, live chat, training, articles and videos, phone, and emails
Ask your question and a real person answers to provide you with a list of potential answers that are part of their knowledge base.
Complete a form on the website and attach any relevant documents or screen shots.
In-depth learning resources and how-to guides for the visual learners
An extensive list of frequently asked questions provide answers to the most common issues
Find inspiration and guidance from helpful peers who are also using the ActiveCampaign platform
Become a more knowledgable email marketer with content to help users get more out of the tools offered.
Arguably the most important element of ActiveCampaign is its proficiency and flexibility of automations. This surprisingly intuitive platform provides more than just an autoresponder with a variety of specific conditions, it also can automate segmentation of your contacts with time-saving list management options. Great for Agencies, B2B companies, or anyone with a customers with medium to long lead times, ActiveCampaign boasts a built-in CRM called the “Deals” System.” This powerful feature assists in focused follow-up, appointment setting, and direct messaging down to the individual customer level. In addition, a newly-added “Site Messages” feature can send targeted messages straight to your website visitors. While users new to email automation may look at pages like the Dashboard and feel intimidated by its advanced features, the platform is simple enough to grow your skills as you become more familiar with it.