Advanced Email Marketing Automation Tool


Why Activecampaign?

With a goal of having its users send fewer emails on the road to improving their results, ActiveCampaign is a powerhouse in the Email Automation industry. They are likely the most powerful tool with regards to features and integration for the value

Most Value for Advanced Features

Great for marketing managers who need plenty of integrations, automations, and list management, at an affordable price point

More than Just Email

A built-in CRM, text & website messaging and much more to centralize your marketing efforts

Superior Deliverability

The best-performing tool in our independent deliverability tests, keep your messages out of the spam folder.

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Overview

With a goal of having its users send fewer emails on the road to improving their results, ActiveCampaign is the powerhouse in the Email Automation industry. They are likely the most powerful tool with regards to features and integration for the value. On top of that, quick, friendly customer support give them the ability to respond to users of a variety of skill levels.

Reviews

  • 9.4/10 Overall rating
  • 83% Positive reviews
  • 92% Friends or a colleague
Value for the Money 97.6
Creature Features 4.2
Ease of use 4.1
Cutomer support 4.5
Excellent
80% Complete
135
Good
60% Complete
72
Average
10% Complete
26
Poor
25% Complete
7
Jacob Black

Reviewed 2017-06-06
Review Source: Software Advice

  • Industry: Publishing
  • Company size: 1-10
Powerful marketing automation tools, CRM, and the power
to understand your audience.

ActiveCampaign is one of the best kept secrets in the marketing world. The automation builder is both easy-to-use AND powerful. You can trigger actions and segment by almost any criteria you can imagine. In a lot of ways, the automation builder rivals the

Used daily for 1-2 years
ActiveCampaign

Email Marketing + Marketing Automation + CRM/Sales Automation

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Plans and Pricing

ActiveCampaign offers 3 plans:
Lite $9
14-day free trial
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Plus $49
14-day free trial
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Professional $129
14-day free trial
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PROS

Very Powerful Automation:

One of the best platforms out there for marketing automation. Combines ease-of-use with advanced features

In-Depth Reporting:

Dive deep into customer behavior with click-maps, geotracking, page visits, and purchase flow

Top-Tier Email Deliverability

With 94% of emails reaching inboxes in our testing, ActiveCampaign outscored all competitors in this aspect.

Free Migration Assistance

If you bring your business to ActiveCampaign, they offer a free service to migrate all of your automations and campaigns.

Multi-Channel Marketing

Centralize your marketing with SMS, personalized ‘Site Messages’ to website visitors, and even manage how Facebook ads are displayed.

Integrates Sales and Marketing

Built-In CRM seamlessly integrates sales and email data. Lead Scoring, social data and other eatures allow sales teams to make quick decisions

CONS

Amount of Features Can Be Overwhelming

There are simpler options out there if you only need a basic autoresponder or newsletter service.

No Free Plan

Unlike some of its competitors, Active Campaign only offers a 14-day trial

No Landing Page Editor

You must use a third-party service to create the pages to which your emails direct your customers

Few Native Integrations:

Aligned with their positioning as a flexible solution, very few third-party services are directly tied into the service. Plenty of Integrations to choose from, though

Rating details

criterionratingcomments
Ease of Use

The design within ActiveCampaign is very friendly to the user, who will be able to easily navigate the menues. While many software solutions have crowded and poorly-designed dashboards, a helpful "Getting Started" slider and demo data will help new users get acquainted and best use the sections. It's possible that this could still get a little complicated for the complete beginner.

Newsletter Creation
Editor

This fast editor is loaded with lots of helpful features. You can save and reuse custom "blocks", and see the changes other users have made, similar to Google Docs. Due to by-the-minute auto-saves, finding and undoing your last action can be difficult. Trying to create columns created another issue for us. This was needlessly fussy and didn’t produce the effect we wanted every time.

Personalization

If/Then/Else logic is easily available via ‘conditional content.’ This allows you to show certain recipients different content based on certain user actions and conditions like interests, previous links clicked and more.

Email types

Classic newsletters, Date-based birthday messages, RSS triggers, SMS, autoresponders, A/B testing

Choice and Flexibility of Template Designs

You can choose from 40 modern, responsive templates within ActiveCampaign and effectively preview them from another window. Other tools may offer email editors that offer more template options, more features and content blocks

Email Automation

The marketing automation within ActiveCampaign is likely the best in its class. Combining extremely powerful tools with very user-friendly application allows you to create automated follow-up campaigns, edit multiple conditions and pretty much anything you can imagine. This is all contained within an easy-to-use flow chart system. The pre-made ‘recipes’ are great for implementing or getting ideas from industry best practices. Otherwise you can start your own automations from scratch. Plenty more to learn in the video tutorials

List Management

Compared to some other tools, managing contacts and lists is made much easier, and automated, due to being able to use their automation functions to organise people into lists. Learn more here.

Registration Forms/ Opt-in & Opt-out- Process

Easy to use, can create your own fields, and it also allows you to create floating forms. If you input the web address you want to add the form to, it even brings up the page in the background to see how it looks together. Simple but effective.

Deliverability

Out of all the tested tools, ActiveCampaign scored the best out of all our tested tools, including deliverability to the most popular providers like Gmail, Outlook, Yahoo, and AOL.

Reports and Analysis

Very robust editor basically allows you to see reporting on everything (opens, page visits, click-maps, geo-tracking). Certain plans offer ecommerce reports for Shopify, WooCommerce, and BigCommerce.

Languages

The site is only available in English, yet they pick up points for the implementation of a volunteer translation site for multiple languages. You still have to search and implement these yourself though.

Further Features
Spam- and Design-Testing

Both are available. Spam testing is just a ‘pass’ or ‘fail’ that you get before you send out your campaign, yet no explanation of factors present to help understand the result. Absent in many tools, an email client preview is available, but you will have to shell out $1 per test/client, which seems a little expensive.

Bounce Management

After three times, soft bounces are counted as hard bounces, which puts them in an exclusion list.

Blacklist

The design within ActiveCampaign is very friendly to the user, who will be able to easily navigate the menus. While many software solutions have crowded and poorly-designed dashboards, a helpful "Getting Started" slider and demo data will help new users get acquainted and best use the sections. It's possible that this could still get a little complicated for the complete beginner.

Storage available for data and imagesUnlimited

ActiveCampaign will downsize images greater than 1000px

Pro Features
Authentication

ActiveCampaign supports both SPF and DKIM

Own Domain

To improve your newsletter’s company branding, you can use your own tracking domain

Different levels of account access

Without specific levels, this system is very flexible. Tick boxes allow you to define group names and also the exact access for each of those groups

Integrations

A huge amount of integration options are available, such as Google Analytics, PayPal, Shopify, Facebook and WordPress. You should find any integrations you will need here.

Landing Page Editor

Not available.

Support5/5

Fast and friendly support via all mediums. An extremely useful knowledge base is easily searchable. We had a very easy time finding relevant search results. They also have webinars (live and archived) and video tutorials available on all plans, with one-on-one training on the ‘Plus’ plan.

Overall rating

Hardly missing anything when it comes to features, and simple enough for most people to actually use them. ActiveCampaign is the most comprehensive tool we've tested, and one of the most powerful newsletter tools on the market.

Templates

ActiveCampaign has over 40 modern, responsive templates to select at a baseline design for your emails. Using one of the pre-designed templates in the template library will give you an edge on creating the perfect email for your campaign and help reduce the amount of time you spend creating emails.

They also provide pre-made ‘recipes’ for you to use for marketing automation sequences. With solid options for both design and sequence implementation templates, you’ll rarely have to start from scratch… Unless you want to do so.

Ease of Use

ActiveCampaign utilizes a simple and intuitive navigation setup and, an interface that is a pleasure to use. Its drag-and-drop designer makes creating newsletters and overall campaigns surprisingly easy. Expert marketers will enjoy the flexible integrations while beginner and intermediate users will find the tools needed to master important skills as an email marketer.

Customer support

ActiveCampaign, an email management software for business provides quality support that we consider to be some of the best in the industry: help articles, available 1-on-1 training (a scheduled thirty-minute call for marketing and strategy support or even an in-person option in Chicago), webinars, video guides, community, feedback, and live-chat support. Their support team will answer messages in real-time to answer questions or talk about the platform. With purchase of the Plus package, you can receive 1-on-1 training and phone support is available for the Enterprise package.

24/7 Help & Support

Includes help center, live chat, training, articles and videos, phone, and emails

Live Online Chat

Ask your question and a real person answers to provide you with a list of potential answers that are part of their knowledge base.

Email

Complete a form on the website and attach any relevant documents or screen shots.

Video Tutorials

In-depth learning resources and how-to guides for the visual learners

FAQ

An extensive list of frequently asked questions provide answers to the most common issues

Community Forum

Find inspiration and guidance from helpful peers who are also using the ActiveCampaign platform

Blog

Become a more knowledgable email marketer with content to help users get more out of the tools offered.

Videos and tutorials

Bobber &
Active Campaign
Teton Sports &
ActiveCampaign
Getting Started With Active
Campaign in 6 Minutes

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