Not much this software can’t do!
96% email delivery rate
Many marketing functions combined.
Great for B2C companies
Beginners + Intermidiates
Fully featured + easy to use
Pricing starting as low as $9.00 per month No credit requiredOverview
Businesses of any type can use the best email marketing software to create, send, and monitor the effectiveness of their campaigns sent via email to build a relationship with customers. Email marketing facilitates the effective delivery of a company’s promotions, newsletters, discount codes, or targeted content. Sending a combination of valuable content can help encourage existing customers or new leads to engage with your product or service. Workflow automation is often created so that emails can be automatically triggered by specific actions, and campaigns can be sent at specific times.
Email marketing solutions usually include an email design feature to help businesses create branded, engaging content. Often, built-in templates can be branded and customized so you don’t have to start from scratch. Businesses can find an email layout that generally fits their needs and customize it with their own content, images, videos, logos, calls-to-action, and more. Customers should be divided into segments based on custom criteria such as demographics, location, lead source, interests, and more, so that the most relevant, valuable, and targeted content is sent out to each segment.
Email marketing software should do more than create and send marketing campaigns. They should also track the performance of those campaigns in real time. Metrics such as opens, click-throughs, bounces, unsubscribes, engagement, and more must able measured and analyzed. With more advanced software, geolocation can be tracked to see the targeted reach of campaigns and to understand which locations have the most engagement. Social media shares and spam reporting are additional specific criteria that can also be tracked.
When certain anticipated actions are completed, campaigns can often be automated with workflows to automatically trigger emails. Your autoresponder can send welcome emails automatically when a new customer signs up for the newsletter; you can target new leaders with personalized content after they visit your business website, and more. Enhanced targeting and personalization are available using workflows set up for birthday promotional discounts, renewal reminders when a subscription is about to expire, or drip campaigns for timely email follow-ups over a defined time period.
Hundreds of software companies have popped up to help you nurture leads, increase sales, and enhance customer engagement by reaching out to customers with personalized content at the ideal moment. The solutions can be used by marketing teams from any business type but are particularly useful when you need to nurture leads from cold prospects to warm buyers.
Nine steps to doubling your lifetime customer value in 90 days!
Foundational Email Decisions
Advanced Campaign Tracking